Drew Barrymore Launches a Collaboration with Grove Collaborative
Kanesa D — March 8, 2023 — Art & Design
References: grove.co & retaildive
Celebrity Drew Barrymore has launched a limited-edition cleaning and home line in collaboration with Grove Collaborative. The collection comprises 15 unique products, including hand soap, laundry detergent, and candles, in two ‘Palm Leaf Mist’ and ‘Island Orchid’ scents. The partnership aims to encourage customers to choose more environmentally friendly products.
“I wanted to create a line of home accessories that were bright, modern and inspired by the beauty of the natural world,” Barrymore said in a statement. “Every piece was designed and crafted to be sustainable, beautiful and effective for the health of people and the planet. I hope the collection inspires others to take action and embark on their own sustainability journey – making using less plastic in their daily lives easier.”
Grove's recent collection with Drew Barrymore may be bought on the company's direct-to-consumer website, online at Target, and at a few Meijer and Target locations nationwide.
Image Credit: Grove Collaborative
“I wanted to create a line of home accessories that were bright, modern and inspired by the beauty of the natural world,” Barrymore said in a statement. “Every piece was designed and crafted to be sustainable, beautiful and effective for the health of people and the planet. I hope the collection inspires others to take action and embark on their own sustainability journey – making using less plastic in their daily lives easier.”
Grove's recent collection with Drew Barrymore may be bought on the company's direct-to-consumer website, online at Target, and at a few Meijer and Target locations nationwide.
Image Credit: Grove Collaborative
Trend Themes
1. Celebrity-backed Home Collections - Celebrities' collections of home products can boost sales and create eco-friendly options.
2. Sustainable Home Care Products - Companies can collaborate with celebrities to create natural, sustainable home care products.
3. Direct-to-consumer Partnerships - Partnering with direct-to-consumer companies like Grove Collaborative can help larger retailers like Target access eco-conscious and in-demand products.
Industry Implications
1. Home and Lifestyle - The home and lifestyle industry can produce eco-friendly and celebrity-endorsed products to increase sales while also promoting sustainability.
2. Direct-to-consumer Retail - Direct-to-consumer companies like Grove Collaborative can partner with celebrities to produce and sell eco-friendly products directly to customers.
3. Big Box Retail - Big box retailers like Target and Meijer can benefit from partnering with direct-to-consumer companies like Grove Collaborative to access in-demand and eco-conscious products like Drew Barrymore's collection.
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