The DreamScape App Plants a Tree for Purchase and High Scores
Vittoria Natarelli — July 12, 2010 — Eco
References: itunes.apple & treehugger
The DreamScape app combines a visually beautiful and addictive game with some strong efforts at environmentalism. Every time the app is purchased, a tree is planted. In addition, each time a high score is achieved on the DreamScape app, its creators will plant a tree. So far, 10 trees a day have been planted for high scorers alone.
The DreamScape app is a great way to give back to the earth while having fun.
Implications - Businesses that promote their products in association with building a sustainable planet will likely benefit in many ways. The number of eco-conscious consumers continues to grow at an unprecedented rate and such products will present themselves as exceedingly attractive.
The DreamScape app is a great way to give back to the earth while having fun.
Implications - Businesses that promote their products in association with building a sustainable planet will likely benefit in many ways. The number of eco-conscious consumers continues to grow at an unprecedented rate and such products will present themselves as exceedingly attractive.
Trend Themes
1. Eco-conscious Consumerism - Companies that align their products with sustainable initiatives will appeal to the growing number of eco-conscious consumers.
2. Gamification for Social Good - Integrating gaming elements into initiatives that support environmental causes can engage users and drive positive impact.
3. Environmental Awareness Promotion - Marketing campaigns that highlight environmental initiatives as a core value can resonate with consumers and create a positive brand image.
Industry Implications
1. Mobile Gaming - Integrating sustainability efforts into mobile games can attract a socially and environmentally aware audience.
2. App Development - Developing apps that combine addictive gameplay with environmental benefits offers a unique and engaging user experience.
3. Eco-friendly Products - Creating and promoting products that contribute to the environment can tap into the growing demand for sustainable options.
0.5
Score
Popularity
Activity
Freshness
