Vision China's 'Dreamland' Photography Series is Avant-Garde
Jana Pijak — June 3, 2015 — Fashion
References: youthvision.cn & designscene.net
Diago Mariotta Mendez captures Vision China's 'Dreamland' photography feature and brings the shoot's conceptual theme to life for readers. Mendez teams up with the style publication's creative director Elamas Yip, who also curates the theatrical photoshoot's fashions.
Yip dresses a cast of models and dancers in pieces from Gareth Pugh, Viktor & Rolf, and Saint Laurent among other names and opts for pieces that defy convention. In addition to texture-enriched and sculptural pieces, Yip also experiments with this editorial's props that range from transparent sheets to minimalist and wireframe sculptures.
Resembling stills from a Lady Gaga stage performance, Vision China's 'Dreamland' photography series is elegant and extravagant. The editorial marries fashion with performance and is an homage to avant-garde and artistic garments.
Yip dresses a cast of models and dancers in pieces from Gareth Pugh, Viktor & Rolf, and Saint Laurent among other names and opts for pieces that defy convention. In addition to texture-enriched and sculptural pieces, Yip also experiments with this editorial's props that range from transparent sheets to minimalist and wireframe sculptures.
Resembling stills from a Lady Gaga stage performance, Vision China's 'Dreamland' photography series is elegant and extravagant. The editorial marries fashion with performance and is an homage to avant-garde and artistic garments.
Trend Themes
1. Avant-garde Fashion - Opportunity for fashion brands to create unconventional and artistic garments that merge fashion with performance.
2. Theatrical Photography - Potential for photographers to explore conceptual and dramatic photography that blurs the line between fashion and performance art.
3. Experimental Props - Space for prop designers and artists to push boundaries and create unique and unexpected props that enhance fashion editorials.
Industry Implications
1. Fashion - Fashion brands can leverage avant-garde trends to create boundary-pushing collections and capture the attention of artistic consumers.
2. Photography - Photographers specializing in theatrical and conceptual photography can find opportunities in creating visually striking editorials that bridge fashion and performance.
3. Prop Design - Prop designers and artists have the chance to collaborate with fashion magazines and brands to create innovative and attention-grabbing props for photo shoots.
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