The Drake’s Alpine Yodels are a New Take on Classic
Michael Hemsworth — September 26, 2020 — Marketing
References: drakescake & chewboom
The Drake’s Alpine Yodels snack cakes have been announced by the brand as a companion product to its original Yodel cakes to offer consumers a tasty option for enjoyment as a dessert or a sporadic indulgence. The cakes are achieved with a yellow cake that has been rolled around the brand's classic creme before being dipped in white icing for a more solid exterior. The cakes are prepackaged in pairs in boxes of 10 to make them perfect for packing into lunches or as a snack to keep on hand when heading out of the house.
The Drake’s Alpine Yodels snack cakes are being launched in a variety of retail locations across the Eastern US market including at super centers, supermarkets, convenience stores and value retailers alike.
Image Credit: Drake’s
The Drake’s Alpine Yodels snack cakes are being launched in a variety of retail locations across the Eastern US market including at super centers, supermarkets, convenience stores and value retailers alike.
Image Credit: Drake’s
Trend Themes
1. Gourmet Snack Cakes - Disruptive innovation opportunities include developing unique flavors and premium ingredients for gourmet snack cakes.
2. Convenient Packaging - Disruptive innovation opportunities include creating eco-friendly and sustainable packaging solutions for prepackaged snack cakes.
3. Healthy Indulgence - Disruptive innovation opportunities include incorporating healthier ingredients and offering guilt-free options for snack cakes.
Industry Implications
1. Bakery - Disruptive innovation opportunities include using advanced automation and robotics for efficient production in the bakery industry.
2. Food Retail - Disruptive innovation opportunities include implementing smart technology for personalized shopping experiences in the food retail industry.
3. Snack Food - Disruptive innovation opportunities include developing plant-based and alternative protein snacks to cater to the growing demand in the snack food industry.
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