The Drake General Store Father's Day Campaign Highlights Toronto Chefs
Meghan Young — May 29, 2014 — Lifestyle
References: drakegeneralstore & acqtaste
The Drake General Store Father's Day campaign knows that the way to a man's heart is through his stomach. Although children already have their dads' unconditional love, it doesn't hurt to focus on food for this day of parental celebration. Perhaps they'll get something delicious in return. Working with top chefs across Toronto, the Canadian shop came up with Fares + Provisions, an exclusive line of food, preserves and pantry items.
What makes the Drake General Store Father's Day campaign even more special is a partnership with Acquired Taste Magazine, which interviewed the chefs, who happen to be fathers themselves. They "discuss everything from cooking with their kids, to what it means to be a great dad," writes Chuck Ortiz, founder of Acquired Taste.
What makes the Drake General Store Father's Day campaign even more special is a partnership with Acquired Taste Magazine, which interviewed the chefs, who happen to be fathers themselves. They "discuss everything from cooking with their kids, to what it means to be a great dad," writes Chuck Ortiz, founder of Acquired Taste.
Trend Themes
1. Food Gifting Trend - Businesses can explore opportunities to partner with chefs and create exclusive lines of food and pantry items for special occasions like Father's Day.
2. Collaboration Trend - Partnerships between retail stores and magazines, such as the collaboration between Drake General Store and Acquired Taste Magazine, help to create a unique and meaningful shopping experience for customers.
3. Personalization Trend - Retailers can personalize their Father's Day campaigns by featuring interviews with dads who are also chefs, to create a sense of connection and authenticity with their customers.
Industry Implications
1. Food and Beverage Industry - Restaurants and food manufacturers can develop exclusive product lines and partner with retail stores to increase their visibility and sales on special occasions.
2. Retail Industry - Retailers can collaborate with magazines to create a differentiated shopping experience and tap into new customer segments.
3. Media and Publishing Industry - Magazines can partner with retailers to create branded content, feature their products, and generate additional revenue.
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