This Drake Apple Ad Shows Him Singing to Taylor Swift's 'Bad Blood'
Riley von Niessen — November 22, 2016 — Marketing
References: youtube & highsnobiety
Not long ago, a commercial that starred pop star Taylor Swift working out while jamming to rap music appeared, however with the new Drake Apple ad, the tech giant depicts the opposite. It starts out with the Toronto rapper lifting weights with a spotter, as his own music plays lightly in the background.
Once his spotter leaves however, Drake scrolls through Apple Music and finds Taylor Swift's 'Bad Blood.' He selects the track and begins lip-syncing to it boldly. Like in the Taylor Swift commercial, the Drake Apple ad shows the rapper become distracted with his enjoyment of the music -- resulting in him comedically messing up the bench press.
With this, the tech giant appeals to the fans of two major artists by creating highly sharable content. In addition, both commercial depict a sense of ease and happiness that comes from using Apple Music.
Once his spotter leaves however, Drake scrolls through Apple Music and finds Taylor Swift's 'Bad Blood.' He selects the track and begins lip-syncing to it boldly. Like in the Taylor Swift commercial, the Drake Apple ad shows the rapper become distracted with his enjoyment of the music -- resulting in him comedically messing up the bench press.
With this, the tech giant appeals to the fans of two major artists by creating highly sharable content. In addition, both commercial depict a sense of ease and happiness that comes from using Apple Music.
Trend Themes
1. Celebrity-driven Commercials - The trend of using celebrities in commercials creates a unique opportunity for brands to leverage the popularity and influence of well-known personalities.
2. Cross-genre Music Selection - The trend of selecting music from different genres in commercials provides a disruptive innovation opportunity for brands to create unexpected and memorable advertising moments.
3. Emotional Connection Through Music - The trend of using music to evoke emotions in commercials presents an opportunity for brands to establish a deeper connection with their audience and enhance brand recall.
Industry Implications
1. Advertising - The advertising industry can embrace the celebrity-driven commercials trend to elevate brand recognition and generate buzz.
2. Music Streaming - The music streaming industry can capitalize on the cross-genre music selection trend to attract diverse user segments and enhance the user experience.
3. Tech Products - The tech products industry can utilize the emotional connection through music trend to create engaging advertisements that resonate with consumers on a deeper level.
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