The Toronto Raptors Will Introduce a Drake Alternate Jersey Next Season
Meghan Young — May 16, 2015 — Lifestyle
With the news of an entirely new logo for the Toronto Raptors next season comes the reveal of a Drake alternate jersey as well. Lauded as the team's biggest fan, as well as a full-fledged ambassador, it's only natural that it would pay tribute to the celebrity in such a fitting form.
Bringing a black and gold colorway to the typical red, white and black of the official uniforms, the Drake alternate jersey is something other fans will want to get their hands on. It would be interesting to see how the team wears this particular uniform. It's also interesting to see how two strong Canadian brands are coming together to the delight of fans nationwide. Collaborations such as these are outside the box, yet resonate deeply with consumers everywhere.
Bringing a black and gold colorway to the typical red, white and black of the official uniforms, the Drake alternate jersey is something other fans will want to get their hands on. It would be interesting to see how the team wears this particular uniform. It's also interesting to see how two strong Canadian brands are coming together to the delight of fans nationwide. Collaborations such as these are outside the box, yet resonate deeply with consumers everywhere.
Trend Themes
1. Alternate Jerseys - Creating alternate jerseys for sports teams that pay tribute to celebrities and incorporate unique colorways.
2. Collaborations - Forming partnerships between brands and celebrities to create unique and resonating products.
3. Celebrity Fan Culture - Leveraging the influence and fandom surrounding celebrities to create new and engaging consumer products.
Industry Implications
1. Sports Apparel - Opportunity to design and produce alternate jerseys that cater to the growing demand for unique fan merchandise.
2. Entertainment and Fashion - Potential for collaborations between entertainment celebrities and fashion brands to create innovative and highly sought-after products.
3. Brand Licensing - Leveraging the power of celebrity fan culture to expand brand licensing opportunities and reach a wider consumer base.
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