The Dr. Martens Tectuff Express 8-Eye Boots
Brian G Randles — March 3, 2010 — Fashion
References: item.rakuten.co.jp & highsnobiety
The Dr. Martens Tectuff collection is giving us a lesson in colorways. Six different shoes are being released in green, black, white, red, yellow and purple. I dare you to try and find an outfit that at least one these doesn't go with.
Perfect for anyone who needs to wear a fresh pair of docs every day of the week, the Dr. Martens Tectuff collection comes in leather and can be found here.
Implications - Innovative and fresh methods of presenting an old and well-known product are great ways of attracting both loyal, long-time consumers of that item, and also potential new buyers who may be drawn into an inventive concept.
Perfect for anyone who needs to wear a fresh pair of docs every day of the week, the Dr. Martens Tectuff collection comes in leather and can be found here.
Implications - Innovative and fresh methods of presenting an old and well-known product are great ways of attracting both loyal, long-time consumers of that item, and also potential new buyers who may be drawn into an inventive concept.
Trend Themes
1. Colorway Collections - Creating footwear collections with a range of colors can attract both existing and potential customers to the same classic item.
2. Daily Product Variations - Making variations of a product, such as a fresh pair of shoes for each day of the week, can pique consumer interest and loyalty.
3. Creative Product Names - Naming and presenting a product in a creative way can refresh and attract attention to a previously well-known item.
Industry Implications
1. Fashion Retail - Companies in the fashion retail industry can benefit from creating collections with a range of colors and variations for everyday wear.
2. Footwear Industry - The footwear industry can innovate by creating daily variations of classic items to appeal to a wider range of consumers.
3. Marketing Industry - The marketing industry can aid in reviving interest in well-known items by creatively naming and presenting them with fresh concepts.
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