Dr. Martens and Undercover Joined to Offer the Classic Combat Boots a Makeover
Riley von Niessen — May 9, 2019 — Fashion
References: undercoverism & drmartens
With the spring weather inspiring many shoppers to revitalize their wardrobes, the release of the Dr. Martens and Undercover combat boots is perfectly timed -- with stunning pastel colorways adopted onto the classically punk silhouette.
The newly released colorways include a sleek all-white design, which features pops of red branding for contrast, a lilac purple, as well as a light canary yellow. The latter two boast the same red branding accents on the heel tabs, in addition to darker soles, which are finished off with Dr. Marten's iconic yellow stitching.
The Dr. Martens and Undercover collaboratively made combat boots are set to officially launch on May 10th with global availability. Those interested in copping a pair can find them at select retailers, and on the Dr. Marten's website.
The newly released colorways include a sleek all-white design, which features pops of red branding for contrast, a lilac purple, as well as a light canary yellow. The latter two boast the same red branding accents on the heel tabs, in addition to darker soles, which are finished off with Dr. Marten's iconic yellow stitching.
The Dr. Martens and Undercover collaboratively made combat boots are set to officially launch on May 10th with global availability. Those interested in copping a pair can find them at select retailers, and on the Dr. Marten's website.
Trend Themes
1. Pastel Colorways - There are opportunities for disruptive innovation in the fashion industry by incorporating pastel colorways into traditionally punk-inspired designs.
2. Collaborative Footwear - The rise of collaborative footwear releases presents a disruptive opportunity for brands to combine their unique aesthetics and reach new markets.
3. Revitalizing Wardrobes - The trend of revitalizing wardrobes with fresh, statement pieces opens up disruptive innovation opportunities in the fashion and retail industries.
Industry Implications
1. Fashion - Fashion brands can explore disruptive innovation opportunities by embracing unique collaborations and incorporating unexpected design elements, such as bold colorways.
2. Retail - Retailers can tap into the trend of revitalizing wardrobes by curating a selection of statement pieces that cater to customers' desire for fresh and unique styles.
3. Footwear - The footwear industry can leverage the rise of collaborative releases to create innovative partnerships that offer consumers new and exciting designs.
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