Dr. Marten's and Schott NYC Joined to Release Two Exclusive Models
Riley von Niessen — October 11, 2019 — Fashion
In time for the colder months of the year, Dr. Marten's and Schott NYC joined forces for the release of two new designs, dubbed the Schott 1490 and and Schott 1460.
The Schott 1490 is the taller of the two makes, with the 10-eye design boasting a sleek aesthetic that's complemented by zippers on the outer sides, which are partially covered by small snaps. The Schott 1460 is a bit shorter with an 8-eye design, and includes small silver star embellishments. The combat boots can be laced, or can have a zipper attachment clipped in for a different look.
Both boot designs use Dr. Marten's signature Smooth leather, making them durable and easy to clean.
The Schott 1490 is the taller of the two makes, with the 10-eye design boasting a sleek aesthetic that's complemented by zippers on the outer sides, which are partially covered by small snaps. The Schott 1460 is a bit shorter with an 8-eye design, and includes small silver star embellishments. The combat boots can be laced, or can have a zipper attachment clipped in for a different look.
Both boot designs use Dr. Marten's signature Smooth leather, making them durable and easy to clean.
Trend Themes
1. Co-branded Fashion Collaborations - Opportunity for brands to leverage each other's strengths and create exclusive designs.
2. Functional and Versatile Footwear - Growing demand for boots that offer both style and practicality, with interchangeable features and multifunctional designs.
3. Sustainable Leather Alternatives - Rise in eco-friendly materials and manufacturing processes as consumers seek more sustainable options for their footwear.
Industry Implications
1. Fashion Retail - Opportunity for retailers to partner with different brands to create unique products that cater to specific customer segments.
2. Footwear Manufacturing - Space for footwear manufacturers to explore innovative materials and design features that cater to the growing demand for functional and versatile footwear.
3. Eco-friendly Materials - Increasing market for eco-friendly leather alternatives, providing opportunities for companies to develop and promote sustainable materials for the fashion industry.
5.9
Score
Popularity
Activity
Freshness
