DOXA Delivers a Range of Goods Ready for The Summer Weather
References: doxarun & highsnobiety
Danish athleisure label DOXA drops a new collection for Spring/Summer 2018 and it is full of goods suitable for a runner. The new collection is comprised of everything needed during the summer running season. The range includes pieces that are able to combat any sort of summer weather, whether is it long and hot, or wet and windy.
The new DOXA Spring/Summer 2018 runner's gear has two loud print-centric looks -- either in a color palette of yellow and black, or black and grey. In addition to the two dominant aesthetics, there are also more muted items, including basic running pieces that boast minimalist branding details. Some standout items in the new collection are the matching shorts, the vest, and the rain jacket accented with bright yellow and black pulse print accents.
The new DOXA Spring/Summer 2018 runner's gear has two loud print-centric looks -- either in a color palette of yellow and black, or black and grey. In addition to the two dominant aesthetics, there are also more muted items, including basic running pieces that boast minimalist branding details. Some standout items in the new collection are the matching shorts, the vest, and the rain jacket accented with bright yellow and black pulse print accents.
Trend Themes
1. Athleisure Fashion - Opportunity for brands to create stylish and functional athletic wear for the summer running season.
2. Print-centric Designs - Potential for designers to incorporate bold and eye-catching prints into their running gear collections.
3. Minimalist Running Apparel - Space for companies to offer simple and streamlined running pieces with minimal branding.
Industry Implications
1. Sportswear - Sportswear brands can capitalize on the demand for lightweight and breathable running gear.
2. Fashion - Fashion brands can tap into the growing trend of athleisure wear by designing versatile and fashionable activewear.
3. Outdoor Gear - Outdoor gear companies can create innovative and durable rain jackets and accessories for runners in changing weather conditions.
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