Downton Abbey Producers Create a Fashion Line for 2013
References: itv & huffingtonpost
Producers of British TV drama Downton Abbey plan to launch later this year a clothing line inspired by the show's iconic English period fashions. NBC Universal and Carnival Films are teaming up to give the audience a wearable WWI-inspired fancy, chic and stylish apparel line adapted from the luxurious costumes of the actors for the every-day girl of 2013. With hundreds of weekly views, Downton Abbey has one of the highest predicted retail potentials of any TV show. The launch also comes in perfect timing with North America's obsession with British culture.
The fashion line is set to be the first product release of many Downton Abbey-inspired spin-off lines including furniture, cookware, beauty and stationary. Will bonnets, lace and pearls be all the range next season? Stay tuned for an update!
The fashion line is set to be the first product release of many Downton Abbey-inspired spin-off lines including furniture, cookware, beauty and stationary. Will bonnets, lace and pearls be all the range next season? Stay tuned for an update!
Trend Themes
1. Tv-inspired Fashion - Fashion lines inspired by TV shows can tap into the audience's desire to emulate their favorite characters and offer a new revenue stream for production companies.
2. Period-inspired Fashion - Clothing lines featuring vintage or period-inspired designs can appeal to modern consumers looking for a unique and stylish look, while also benefitting from the historical significance and nostalgia associated with these time periods.
3. Cross-industry Collaborations - Collaborations between entertainment and fashion industries can create new and innovative products that satisfy the needs and desires of target audiences, while also generating new revenue streams for both parties.
Industry Implications
1. Entertainment - TV and film production companies can expand their revenue streams by developing product lines inspired by their shows or movies, which can tap into the audience's emotional connection to the characters and storylines.
2. Fashion - Fashion companies can benefit from collaborations with entertainment companies by creating clothing lines that appeal to fans of popular TV shows or movies, while also adding new and unique designs to their collections.
3. Licensing and Merchandising - Developing licensing and merchandising agreements can provide new revenue streams for entertainment and fashion companies, allowing them to extend the reach of their brands and products through new channels, such as e-commerce and brick-and-mortar retail.
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