The internet is everywhere- literally. Internet on the fridge? yawn. In the car? passe. Try internet on your petrol pump bowser. Apparently there is a gasoline pump manufacturer called Dresser Wayne that is showcasing their new web enabled wi fi pump- you can download music while you're filling up your car.
"The Dresser Wayne Ovation iX fuel dispenser features a Wi-Fi connection with the ability to transfer content other Wi-Fi enabled devices. At this week's CES show, they'll be demonstrating an integration to send tracks between the pump and a Microsoft Windows CE enabled Alpine radio installed in a vehicle. The pump can also communicate with mobile phones via a Bluetooth interface." (www.technobob.com)
Wow. I'm not allowed to use my mobile phone at a petrol station in case it causes an explosion, but I can download Daddy Yankee's Gasolina to my DAP. Niiice. That'd make me choose Shell over BP for sure.
"The Dresser Wayne Ovation iX fuel dispenser features a Wi-Fi connection with the ability to transfer content other Wi-Fi enabled devices. At this week's CES show, they'll be demonstrating an integration to send tracks between the pump and a Microsoft Windows CE enabled Alpine radio installed in a vehicle. The pump can also communicate with mobile phones via a Bluetooth interface." (www.technobob.com)
Wow. I'm not allowed to use my mobile phone at a petrol station in case it causes an explosion, but I can download Daddy Yankee's Gasolina to my DAP. Niiice. That'd make me choose Shell over BP for sure.
Trend Themes
1. Web-enabled Gasoline Pumps - The trend in web-enabled gasoline pumps allows consumers to download content while refueling, creating opportunities to enhance the fueling experience and provide additional services.
2. Integration with In-vehicle Systems - The trend of integrating web-enabled gasoline pumps with in-vehicle systems like car radios presents opportunities for seamless content transfer and personalized experiences for drivers.
3. Bluetooth Communication with Mobile Phones - The trend of enabling Bluetooth communication between web-enabled gasoline pumps and mobile phones opens up possibilities for convenient interactions, such as payment and personalized recommendations.
Industry Implications
1. Gasoline Pump Manufacturing - The gasoline pump manufacturing industry can capitalize on the trend of web-enabled pumps by developing innovative features and functionalities to enhance the fueling experience.
2. In-vehicle Technology - The in-vehicle technology industry can leverage the integration trend with web-enabled gasoline pumps to create seamless connections between car radios and fuel dispensers, offering personalized content and services.
3. Mobile Payment Solutions - The mobile payment solutions industry has an opportunity to collaborate with web-enabled gasoline pump manufacturers and develop secure and convenient payment methods for users to interact with the pumps using their mobile phones.
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