The Double Rewind Retinol Serum Improves Fine Lines & Wrinkles in Weeks
Laura McQuarrie — January 3, 2024 — Fashion
References: olehenriksen & bustle
OLEHENRIKSEN is venturing into retinol skincare for the first time with its latest launch, the Double Rewind Pro-Grade 0.3% Retinol Serum, which combines an anti-aging powerhouse with soothing Scandinavian ingredients. This nourishing, hydrating and skin-strengthening serum gets its properties from pure Vitamin A encapsulated in vegan Vitamin E and cellulose, plus 10% aloe juice, birch sap and rowanberry extract.
Consistency is more important than intensity when it comes to skincare, especially when incorporating potent actives into a routine. While some retinol products require prolonged use before results are visible, the Double Rewind Pro-Grade 0.3% Retinol Serum boasts visible improvements to fine lines and wrinkles in just two weeks.
This retinol serum is launching with OLEHENRIKSEN's #ThisIsMy37 campaign, which has influencers, industry leaders and others share their skincare confessions, learnings and personal transformations.
Consistency is more important than intensity when it comes to skincare, especially when incorporating potent actives into a routine. While some retinol products require prolonged use before results are visible, the Double Rewind Pro-Grade 0.3% Retinol Serum boasts visible improvements to fine lines and wrinkles in just two weeks.
This retinol serum is launching with OLEHENRIKSEN's #ThisIsMy37 campaign, which has influencers, industry leaders and others share their skincare confessions, learnings and personal transformations.
Trend Themes
1. Fast-acting Retinol Serums - Retinol serums with fast-acting properties are gaining popularity due to their ability to visibly improve fine lines and wrinkles in just a few weeks.
2. Skincare Consistency - Maintaining a consistent skincare routine is more significant than using high-intensity products, as seen in the effectiveness of the Double Rewind Pro-Grade 0.3% Retinol Serum.
3. Personal Transformation Campaigns - Brands like OLEHENRIKSEN are leveraging personal transformation campaigns, such as #ThisIsMy37, to engage influencers and customers in sharing skincare confessions and experiences.
Industry Implications
1. Skincare - The skincare industry is witnessing a surge in demand for fast-acting retinol serums that deliver noticeable results in a short period.
2. Beauty Influencers - Beauty influencers play an essential role in promoting the effectiveness of skincare consistency and personal transformation campaigns like #ThisIsMy37.
3. Personal Care - Personal care brands have the opportunity to create innovative campaigns that empower consumers to share their skincare confessions and transformations.
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