The Double Identity by Karolina Zmarlak Sickly Sweet
Wesley Grant — April 19, 2011 — Marketing
References: karolinazmarlak & trendland.net
The Double Identity by fashion designer Karolina Zmarlak stars models Flynn Wilhelmina and Anna Schilling in a sickly sweet puppet performance comprised of weird robotic dances and suffocation scenes.
Directed by Jenna Elizabeth and Matt Kliegman, the film takes the duo piece from a dramatically sweet dance series of intense performances to a severely sick one, bringing out the wonderful story behind the Karolina Zmarlak F/W 2011 collection. The fashion film is said to be inspired by Women of Communism in Poland, portraying the struggles of strong individual identities and the power of personal expression.
The film was produced by Jesse Keyes with pertinent music by Morgan Z. Whirledge and shows how sickly sweet ideas can bring life to couture within the fashion industry.
Directed by Jenna Elizabeth and Matt Kliegman, the film takes the duo piece from a dramatically sweet dance series of intense performances to a severely sick one, bringing out the wonderful story behind the Karolina Zmarlak F/W 2011 collection. The fashion film is said to be inspired by Women of Communism in Poland, portraying the struggles of strong individual identities and the power of personal expression.
The film was produced by Jesse Keyes with pertinent music by Morgan Z. Whirledge and shows how sickly sweet ideas can bring life to couture within the fashion industry.
Trend Themes
1. Puppet Fashion Films - The trend of using puppetry in fashion films presents an opportunity for designers to create unique and eye-catching content that blurs the line between high art and commercial advertising.
2. Fusion of Fashion and Performance Art - By incorporating elements of performance art into their fashion films, designers can create immersive experiences that tell a story and leave a lasting impression on their audience.
3. Exploration of Unconventional Narratives - The use of sickly sweet and unsettling themes in fashion films may inspire designers to explore unconventional narratives and challenge traditional beauty standards in their collections.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of incorporating puppetry and performance art into fashion films to create unique and memorable advertising campaigns and runway shows.
2. Film and Entertainment - The fusion of fashion and performance art in fashion films presents an exciting opportunity for the film and entertainment industry to collaborate with designers and create immersive content.
3. Marketing and Advertising - Through the use of unconventional storytelling and themes in fashion films, marketers and advertisers can create impactful and memorable campaigns that engage their target audience on a deeper level.
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