The Double Double Fudge Bar Frappuccino Delivers Twice the Chocolate Flavor
Katherine Pendrill — June 16, 2016 — Lifestyle
References: starbucks & brandeating
Hot on the heels of its new Coffee Granitas, Starbucks is rolling out another new menu addition called the Double Double Fudge Bar Frappuccino. Designed to taste just like the chocolatey popsicles many people remember from their childhood, the chilly treat is perfect for those who are young at heart.
The new Double Double Fudge Bar Frappuccino is a blended beverage that delivers a rich chocolate flavor. The drink itself is made from Frappuccino Roast coffee blended with milk, ice, two shots of mocha sauce and vanilla syrup. The sweet treat is then finished with chocolatey whipped cream for an ultra-indulgent twist.
The extra-chocolatey drink joins Starbucks' decadent new summer menu, which includes other fan favorites such as the S'mores Frappuccino and the Caramel Waffle Cone Frappuccino.
The new Double Double Fudge Bar Frappuccino is a blended beverage that delivers a rich chocolate flavor. The drink itself is made from Frappuccino Roast coffee blended with milk, ice, two shots of mocha sauce and vanilla syrup. The sweet treat is then finished with chocolatey whipped cream for an ultra-indulgent twist.
The extra-chocolatey drink joins Starbucks' decadent new summer menu, which includes other fan favorites such as the S'mores Frappuccino and the Caramel Waffle Cone Frappuccino.
Trend Themes
1. Decadent Summer Beverages - Creating and promoting rich, indulgent beverages with unique flavors that evoke childhood nostalgia can attract younger customers and drive summer sales.
2. Blended Coffee Innovations - Experimenting with different coffee blends, flavors, and toppings in blended beverages can offer customers new and exciting drink options and encourage repeat purchases.
3. Seasonal Menu Offerings - Introducing limited-time seasonal menu items can generate excitement, boost customer engagement, and increase foot traffic to coffee shops.
Industry Implications
1. Coffee Shops - Coffee shops can capitalize on the trend of creating decadent summer beverages by offering unique and indulgent drink options to attract and retain customers.
2. Food and Beverage - Innovative blended coffee beverages can provide opportunities for food and beverage companies to expand their product portfolios and target coffee lovers seeking new experiences.
3. Hospitality - The introduction of seasonal menu offerings, such as the Double Double Fudge Bar Frappuccino, can enhance customer experiences and drive sales in hotels, resorts, and other hospitality establishments.
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