The Dos Equis Mobile Academy Caters to Adventurous Taste Buds
Meghan Young — August 24, 2012 — Lifestyle
References: mostinterestingacademy & psfk
The Dos Equis Mobile Academy is set to travel to different cities around the United States, to the delight of those with adventurous taste buds everywhere. Part of the Most Interesting Academy, these traveling food trucks will serve exotic dishes such as chicken feet, silkworm, grilled kangaroo, alligator tail, and jellyfish. Accompanying these daring dishes will be information on the history and culture of the food.
Made up of seven food trucks, each one will have an individualized menu with a corresponding cultural ritual that truly brings the experience to life. The Dos Equis Mobile Academy hopes to enrich lives through these unique experiences. They will be in Chicago, Dallas, Miami, Phoenix, San Diego and San Francisco between the upcoming months of August and October.
Made up of seven food trucks, each one will have an individualized menu with a corresponding cultural ritual that truly brings the experience to life. The Dos Equis Mobile Academy hopes to enrich lives through these unique experiences. They will be in Chicago, Dallas, Miami, Phoenix, San Diego and San Francisco between the upcoming months of August and October.
Trend Themes
1. Exotic Food Trucks - Embracing unusual and adventurous cuisines served through mobile food trucks opens up opportunities for unique dining experiences.
2. Cultural Food Experiences - Combining food with cultural education creates a disruptive innovation opportunity for engaging and enlightening dining experiences.
3. Location-based Food Events - Traveling food trucks that visit different cities introduce a trend of location-based culinary events, bringing diverse cuisines to different communities.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore incorporating exotic cuisines and cultural education to attract adventurous food enthusiasts.
2. Hospitality and Tourism - The hospitality and tourism industry can tap into the trend of location-based food events to enhance tourist experiences and promote local cuisine diversity.
3. Event Planning - Event planning companies can capitalize on the trend of unique cultural food experiences by organizing themed events that combine food, entertainment, and education.
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