Doo.Ri Chung for Macy's Impulse Features Modern Polish
Katherinev123 — January 25, 2012 — Fashion
References: www1.macys & fashionologie
The Doo.Ri Chung for Macy's Impulse collection will be the fifth collaboration the Macy's Impulse line has had with designers, which might be a hint as to how popular such collaborations are becoming in the world of fashion. For budget fashionistas, getting a chance to slip into one of Doo.Ri Chung's elegant yet edgy designs without breaking the bank is probably a dream come true.
Featuring chic and polished pieces with a contemporary spin, the pieces in the Doo.Ri Chung for Macy's Impulse collection include a haute red elbow-sleeve frock, a chic faux leather jacket and a long pleated and draped dress. Cool graphic, brushstroke prints and edgy paneled leggings are also part of the designer's capsule collection for the American retailer. The line, which ranges in price from $39 to $159, will hit Macy's stores on Feb. 15.
Featuring chic and polished pieces with a contemporary spin, the pieces in the Doo.Ri Chung for Macy's Impulse collection include a haute red elbow-sleeve frock, a chic faux leather jacket and a long pleated and draped dress. Cool graphic, brushstroke prints and edgy paneled leggings are also part of the designer's capsule collection for the American retailer. The line, which ranges in price from $39 to $159, will hit Macy's stores on Feb. 15.
Trend Themes
1. Designer Collaborations - The increasing popularity of designer collaborations in the world of fashion opens up opportunities for more partnerships between high-end designers and affordable retailers.
2. Budget Fashion - The demand for affordable yet stylish fashion allows for disruptive innovation in the development of trendy, budget-friendly clothing lines.
3. Contemporary Spin - The incorporation of contemporary elements into traditional designs presents opportunities for disruptive innovation in creating modern and polished fashion pieces.
Industry Implications
1. Fashion Retail - The rise of designer collaborations and budget fashion creates opportunities for established retailers to attract new customers and expand their product offerings.
2. Luxury Fashion - Luxury fashion brands can leverage designer collaborations to reach a wider audience and make their designs more accessible to the mass market.
3. Fashion Design - The trend of collaborating with affordable retailers opens up opportunities for designers to experiment with different styles and reach a broader customer base.
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