Hurts Donuts is Offering Scary Clown Deliveries for Halloween
Laura McQuarrie — October 2, 2018 — Marketing
References: wannahurts & foodandwine
As of the start of October, Hurts Donut is now offering national donut deliveries but those who frighten easily will want to be aware that this is a Scary Clown Delivery service.
In the weeks leading up to Halloween, consumers will be able to have donuts hand-delivered by a clown that resembles Pennywise from 'It,' complete with a bunch of red balloons, to a person of their choosing. The service costs $5 in addition to the cost of a box of Hurts Donuts and the creepy clown will surely leave recipients spooked.
Throughout the year, Hurts Donut also offers other seasonally appropriate delivery services for its treats, such as its Cupid Delivery for Valentine's Day, which is far less unsettling than being advanced upon by a clown showing its teeth.
In the weeks leading up to Halloween, consumers will be able to have donuts hand-delivered by a clown that resembles Pennywise from 'It,' complete with a bunch of red balloons, to a person of their choosing. The service costs $5 in addition to the cost of a box of Hurts Donuts and the creepy clown will surely leave recipients spooked.
Throughout the year, Hurts Donut also offers other seasonally appropriate delivery services for its treats, such as its Cupid Delivery for Valentine's Day, which is far less unsettling than being advanced upon by a clown showing its teeth.
Trend Themes
1. Scary-themed Deliveries - Opportunity for other businesses to offer spooky delivery options during Halloween or other holidays
2. Unique Delivery Experiences - Companies can create memorable experiences for customers through unconventional delivery methods
3. Holiday-themed Products - Seasonal product offerings can create excitement and generate buzz for businesses
Industry Implications
1. Food and Beverage - The food industry can capitalize on holiday-themed products and unique delivery experiences to increase customer engagement
2. Entertainment - Entertainment companies can incorporate scary themes during Halloween season to drive interest and attendance to events or attractions
3. Delivery and Logistics - Delivery companies can offer specialized delivery services such as Hurts Donut's Scary Clown Delivery to differentiate themselves from competitors in the market
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