Ye Announced Donda 2 Will Only Be Available on the Stem Player
Colin Smith — February 22, 2022 — Tech
'Ye,' the professional singer formerly professionally known as Kanye West, has announced that 'Donda 2,' the sequel to his hit 2021 album, will only be available on one device. This device is Ye's 'Stem Player' which is a pebble-like music speaker that allows users to customize the sound of audio playback on demand. The device features four 'Stems' each of which are tied to a part of the musical track, such as the vocals, bassline, or lead guitar, and users can adjust each of these Stems in real-time.
The decision to move his upcoming album exclusively to his own branded music player comes from the nature of the music industry. Ye mentioned in an Instagram post that artists "get just 12% of the money the industry makes" from their music. Therefore, the choice to place Donda 2 on the Stem Player exclusively results in the artist receiving the totality of the income the music generates.
Image Credit: Kanye West, Instagram
The decision to move his upcoming album exclusively to his own branded music player comes from the nature of the music industry. Ye mentioned in an Instagram post that artists "get just 12% of the money the industry makes" from their music. Therefore, the choice to place Donda 2 on the Stem Player exclusively results in the artist receiving the totality of the income the music generates.
Image Credit: Kanye West, Instagram
Trend Themes
1. Platform-exclusive Music - More musicians could release music exclusively on their own player to receive a larger share of profits.
2. Customizable Audio Playback - Consumers may demand more customizable audio playback options in their music devices and streaming services.
3. Artist-owned Technology - More artists may venture into creating their own technology to solve problems in the music industry and gain greater control over their work.
Industry Implications
1. Music Technology - The Stem Player and similar devices have the potential to disrupt the traditional music streaming industry by offering a unique, customizable listening experience and tapping into the desire for exclusivity.
2. Music Production - The Stem Player also opens up new possibilities for music production and remixing, as separate Stems can be isolated and manipulated in various ways.
3. Consumer Electronics - The rise of customizable audio playback trends may lead to innovation in consumer electronics, particularly in the development of devices that offer greater control over audio output.
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