Domino's UK Will Now Deliver Pizza to Customers on a Bus Route
Katherine Pendrill — June 2, 2016 — Marketing
Following its ongoing commitment to revolutionizing the pizza delivery process, Domino's UK recently announced that it will deliver pies to customers who take a certain bus route traveling along the western coast of England. While the chain has already introduced clever services such as emoji-based ordering, now it seems to be upping the ante with bus stop pizza deliveries.
With the new system in place, those traveling north of Liverpool by bus will now be able to order pizza by phone and have it waiting for them at their chosen bus stop. The service was inspired by an incident in which the chain unknowingly delivered a pizza to a man who was traveling by train. Now Domino's UK is testing out the idea as a way of giving commuters an easier way to pick up dinner after a long day at work.
Although the bus stop pizza deliveries are currently limited to just one bus route, the new system is in keeping with the rise of on-demand services.
With the new system in place, those traveling north of Liverpool by bus will now be able to order pizza by phone and have it waiting for them at their chosen bus stop. The service was inspired by an incident in which the chain unknowingly delivered a pizza to a man who was traveling by train. Now Domino's UK is testing out the idea as a way of giving commuters an easier way to pick up dinner after a long day at work.
Although the bus stop pizza deliveries are currently limited to just one bus route, the new system is in keeping with the rise of on-demand services.
Trend Themes
1. On-demand Delivery - Domino's UK is experimenting with delivering pizza to customers on a specific bus route, demonstrating the growing demand for on-demand delivery services.
2. Innovative Ordering Systems - Domino's UK's implementation of emoji-based ordering and bus stop pizza deliveries showcase opportunities for innovation in the ordering process for the food industry.
3. Convenience for Commuters - Domino's UK's bus stop pizza deliveries provide a convenient dining option for busy commuters, highlighting the need for innovative, accessible dining solutions.
Industry Implications
1. Food Delivery - The implementation of on-demand delivery and innovative ordering systems within Domino's UK provides potential for disruptive innovation within the food delivery industry.
2. Public Transportation - Domino's UK's innovative pizza delivery system on a bus route points towards the potential for disruptive innovations within the public transportation industry.
3. Fast Food - Domino's UK's introduction of innovative and convenient delivery options points towards opportunities for disruptive innovation within the fast food industry.
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