Domino's Franchisees Get a 'Domino's Air-King' Watch for Strong Sales
References: centralwatch & gearpatrol
Incentive programs are an essential way for employers to get the most out of their employees, and the Domino's Air-King watch is a tangible example of such an incentive. The luxury Rolex watch, which comes branded with Domino's red and blue logo, is awarded to Domino's franchisees who put together impressive sales records over time.
The idea of the Domino's Air-King watch came directly from the founder of the delivery pizzeria. In 1977, a local franchisee noticed the founder's own branded watch and asked what he could do to get it. Half-jokingly, the founder responded "Turn in a $20,000 sales week," and the franchisee proceeded to do so. Seeing the efficacy of such an incentive, Domino's has since upped the ante and offered Domino's Air-King Rolexes to any franchisee that can turn in $25,000 for four straight weeks.
The idea of the Domino's Air-King watch came directly from the founder of the delivery pizzeria. In 1977, a local franchisee noticed the founder's own branded watch and asked what he could do to get it. Half-jokingly, the founder responded "Turn in a $20,000 sales week," and the franchisee proceeded to do so. Seeing the efficacy of such an incentive, Domino's has since upped the ante and offered Domino's Air-King Rolexes to any franchisee that can turn in $25,000 for four straight weeks.
Trend Themes
1. Incentive Programs - The use of incentives and rewards programs to motivate and reward employees is a growing trend in business.
2. Branded Luxury Gifts - Companies are increasingly offering luxury branded items as rewards for achieving sales targets, creating opportunities for collaborations with luxury brands.
3. Founder-inspired Incentives - Founder-inspired incentives, based on personal experiences and stories, are becoming popular ways to motivate and incentivize employees.
Industry Implications
1. Food Delivery Services - Food delivery services can explore offering unique branded items or incentives to franchisees or delivery drivers to boost sales and loyalty.
2. Retail and Luxury Brands - Luxury brands can collaborate with companies in various industries to create exclusive branded items that can be used as incentives for achieving business goals.
3. Human Resources and Rewards Management - Human resources and rewards management companies can offer innovative solutions for designing and implementing effective incentive programs based on founder-inspired stories and experiences.
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