The Angela's Bakery Dominican Cake Mix is Easy to Prepare
Michael Hemsworth — December 4, 2020 — Marketing
References: angelasbakery & preparedfoods
The Angela's Bakery Dominican Cake Mix has been unveiled by the brand as a new product arriving just in time for the holidays to offer consumers an easy way to prepare the traditional Caribbean dessert.
The cake mix comes in both chocolate and vanilla flavor options, and are being made available exclusively online with a special limited-time offer for shoppers to take advantage of. The product launch is part of the brand's progression into eCommerce during the ongoing pandemic in an effort to make its products as accessible as possible for consumers.
The Angela's Bakery Dominican Cake Mix is being launched alongside a partnership with Together We Win (TWW), which is a purpose-driven movement that is targeted towards helping Black and Latinx-owned SMBs who are struggling amidst the ongoing pandemic.
The cake mix comes in both chocolate and vanilla flavor options, and are being made available exclusively online with a special limited-time offer for shoppers to take advantage of. The product launch is part of the brand's progression into eCommerce during the ongoing pandemic in an effort to make its products as accessible as possible for consumers.
The Angela's Bakery Dominican Cake Mix is being launched alongside a partnership with Together We Win (TWW), which is a purpose-driven movement that is targeted towards helping Black and Latinx-owned SMBs who are struggling amidst the ongoing pandemic.
Trend Themes
1. Ecommerce Expansion - The Angela's Bakery's foray into eCommerce during the pandemic presents opportunities for disruptive innovation in online cake mix sales and distribution.
2. Traditional Dessert Convenience - The popularity of Angela's Bakery Dominican Cake Mix highlights the disruptive innovation potential in offering convenient, pre-packaged versions of traditional Caribbean desserts.
3. Purpose-driven Partnerships - The partnership with Together We Win showcases the potential for disruptive innovation in collaborations between brands and purpose-driven movements to support struggling SMBs in targeted communities.
Industry Implications
1. Food and Beverage - The Angela's Bakery Dominican Cake Mix taps into the food and beverage industry, where disruptive innovation opportunities lie in the formulation and packaging of traditional dessert mixes.
2. Ecommerce - The exclusive online availability of Angela's Bakery Dominican Cake Mix points to disruptive innovation possibilities in online retail and distribution, particularly within the food industry.
3. Social Impact - The partnership with Together We Win signifies the potential for disruptive innovation in industries focused on social impact, such as supporting struggling minority-owned businesses.
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