Tiny Fashions Fill Giant Building, From Mini Cigarettes to Headphones
Going Like Sixty — April 27, 2009 — Fashion
References: dannychoo
A gigantic doll show took place at the Tokyo Trade Center. Four huge floors of every type of Dollfie and Dollfie accessory were on display from hundreds of vendors. My good friend Danny Choo gets all the Dollfies well before they are released, but he attended this show just to give a sense of the immenseness of this doll collecting phenomenon. Tiny replicas of cigarette packs, earphones, wigs, boots, etc. were meticulously displayed as if for full size merchandising/fashion show.
Trend Themes
1. Doll Collecting Phenomenon - The obsession with collectible dolls and accessories continues to grow, presenting a lucrative market for doll manufacturers and retailers to leverage through targeted marketing and customization opportunities.
2. Miniaturized Fashion & Accessories - The trend of creating lifelike replicas of fashion items and accessories in miniature form is a rising interest among collectors and hobbyists, offering opportunities for innovation in material, design and display methods.
3. Trade Show Exhibitions - Online marketplaces may be a digital alternative to physical trade shows, however, the value of in-person events such as the Tokyo Dollfie Exhibition provides a unique opportunity for industry insiders to network and showcase their latest offerings to a targeted audience.
Industry Implications
1. Toy Manufacturing - Companies within the toy manufacturing space are presented with a growing opportunity to tap into the doll collecting trend by offering a diverse range of customizable dolls and accessories.
2. Fashion and Accessories - The fashion and accessories industry can also take advantage of the trend towards miniaturized products, by offering scaled-down versions of popular fashion items, and collaborating with collectors on limited-edition merchandise.
3. Event Management - Event Management companies have the opportunity to create exciting and engaging exhibits that leverage the growing trend of specialized collections to attract a targeted audience and drive commercial success.
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