Dog Vogue by Sophie Gamand Focuses on Woof-Worthy High Fashion
Meghan Young — January 3, 2014 — Lifestyle
References: strikingpaws & neatorama
The fashion featured in the Dog Vogue photo series would make any girl green with envy. Of course, it would be hard to tell whether that girl is envious of the fashion being worn or the dog wearing it. The Dog Vogue series captures cute Chihuahuas in fine regalia fit for royalty.
Shot by photographer Sophie Gamand, the Dog Vogue photo series comes hot on the heels of her Wet Dog series. In fact, it was somewhat spurred on by her first project as she researched the pet industry in New York City. As written on her website, she "discovered the unconventional world, where pet couturiers and designers compete for the best designs and doggie moms fight for the spotlight while their precious dogs showcase exquisite outfits that can sell for hundreds of dollars."
Shot by photographer Sophie Gamand, the Dog Vogue photo series comes hot on the heels of her Wet Dog series. In fact, it was somewhat spurred on by her first project as she researched the pet industry in New York City. As written on her website, she "discovered the unconventional world, where pet couturiers and designers compete for the best designs and doggie moms fight for the spotlight while their precious dogs showcase exquisite outfits that can sell for hundreds of dollars."
Trend Themes
1. Pet Fashion - The pet fashion market offers a significant opportunity for small-scale designers to create luxurious, high-end clothing for pets.
2. Pet Photography - Pet photography is becoming increasingly popular, and photographers can take advantage of this trend by offering unique and stylish photo shoots that showcase pet couture.
3. Social Media for Pets - The rise of pet influencers and social media accounts dedicated to pets opens up new advertising opportunities for pet fashion and accessory companies.
Industry Implications
1. Pet Fashion Industry - The pet fashion industry is rapidly expanding, creating an opportunity for new designers and brands to enter the market with innovative and trendy clothing and accessories for pets.
2. Pet Photography Industry - The pet photography industry is gaining traction, and photographers can leverage this trend to offer creative, high-quality pet photoshoots that showcase luxury pet fashion.
3. Pet Social Media Industry - The pet social media industry is a growing segment, and companies can utilize pet influencers and accounts to promote their pet fashion and accessory products to a wider audience.
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