'Dog is a God' Brings Modern Design to Pets
Jeremy Gutsche — January 13, 2007 — Lifestyle
References: dogisagod.it
Dog is a God creates modern design dog temples. The theory is that dogs are, "primitive gods, affectionate and sentimental, now living on a human scale that we've created. Man's most faithful friend becomes a God... Consecrated, like in ancient times, when they were considered cult objects: The Assyrians and Egyptians embalmed them after death; and the Chinese, the Incas and The Mayas took special care of them... Dog is a God underlines this rediscovered divinity where man is no longer superior nor equal."
The company was launched by Marco Morosini, a leading international designer who works for Ferrari and dozens of Italian fashion labels. His love for pets led him to create Dog is a God. I use the term Dog Temple because 'Dog House' just doesn't cut it.
Read our interview with Marco Morosino HERE.
The company was launched by Marco Morosini, a leading international designer who works for Ferrari and dozens of Italian fashion labels. His love for pets led him to create Dog is a God. I use the term Dog Temple because 'Dog House' just doesn't cut it.
Read our interview with Marco Morosino HERE.
Trend Themes
1. Modern Design for Pets - The trend of creating modern design dog temples offers a disruptive innovation opportunity to design firms and interior decorators to cater to pet owners seeking stylish and functional pet furniture.
2. Redefined Pet Ownership - The trend of treating pets as divine beings presents a disruptive innovation opportunity for pet care service providers to offer unique experiences and specialized services for pet owners seeking to pamper their pets.
3. Pet Religion Revival - The trend of emphasizing the divinity of pets opens up a disruptive innovation opportunity for religious institutions to design and create pet sanctuaries and incorporate pet blessings and rituals into their practices.
Industry Implications
1. Design and Interior Decor - Design firms and interior decorators can capitalize on the trend of modern design dog temples by offering customized and stylish pet furniture designs to cater to pet owners' aesthetic preferences.
2. Pet Care Services - Pet care service providers can tap into the trend of redefined pet ownership by offering specialized services such as pet spas, luxury pet hotels, and personalized pet grooming experiences to meet the growing demand for extravagant pet care.
3. Religious Institutions - Religious institutions can embrace the trend of pet religion revival by creating pet sanctuaries, incorporating pet blessings and rituals into their practices, and offering spiritual guidance and support to pet owners who view their pets as divine beings.
3
Score
Popularity
Activity
Freshness
