The 'Niku Rug' is a Dog Mat Patterned to Mimic Various Cuts of Meat
David Ingram — August 17, 2015 — Lifestyle
Chinese architect Ma Yansong designed the perfect dog mat for man's best friend with this creation that playfully resembles fresh cuts of meat.
Titled the 'Niku Rug,' after the Japanese word for "meat," the rugs come in a set of three different sizes to accommodate a dog's growth from a puppy to adulthood. Each dog mat is pattered to resemble the red and white marbling of a freshly cut piece of steak. The 'Niku Rug' is also easy to move around the house with you and was designed this way in hopes of helping to strengthen the relationship between both owner and pet.
The project was built with specifically with Labrador dogs in mind and was made in part for a collection titled 'Architecture for Dogs,' which sought to bring together 13 different architects and designers to each create a piece for a particular breed of dog.
Titled the 'Niku Rug,' after the Japanese word for "meat," the rugs come in a set of three different sizes to accommodate a dog's growth from a puppy to adulthood. Each dog mat is pattered to resemble the red and white marbling of a freshly cut piece of steak. The 'Niku Rug' is also easy to move around the house with you and was designed this way in hopes of helping to strengthen the relationship between both owner and pet.
The project was built with specifically with Labrador dogs in mind and was made in part for a collection titled 'Architecture for Dogs,' which sought to bring together 13 different architects and designers to each create a piece for a particular breed of dog.
Trend Themes
1. Meat-shaped Dog Rugs - The trend of creating dog rugs that resemble different cuts of meat presents a disruptive innovation opportunity in the pet supplies industry.
2. Personalized Pet Accessories - The trend of designing specialized pet accessories, such as dog rugs tailored to specific breeds, offers a disruptive innovation opportunity in the pet product customization industry.
3. Design-inspired Pet Products - The trend of collaboration between architects and designers to create unique pet products, like the 'Niku Rug,' presents a disruptive innovation opportunity in the intersection of design and pet market industries.
Industry Implications
1. Pet Supplies Industry - The pet supplies industry can tap into the trend of meat-shaped dog rugs by offering a range of creative and interactive pet products.
2. Pet Product Customization Industry - The trend of personalized pet accessories, exemplified by the 'Niku Rug' for specific dog breeds, presents an opportunity for the pet product customization industry to create tailored offerings.
3. Design and Pet Market Industries - The collaboration between architects and designers to create design-inspired pet products like the 'Niku Rug' can disrupt both the design and pet market industries by offering innovative and aesthetically pleasing choices for pet owners.
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