The Dog-Friendly Honda Element
Mike Peterson — April 10, 2009 — Autos
References: jalopnik
The dog-friendly Honda Element might not be the best-looking compact SUV on the market, but it could be a pooch lover’s second best friend. This Rubbermaid-like SUV features plastic washable floors, a cushy doggy bed with cooling system, a non-spill water bowl for long trips, a ramp for your pup’s easy access, and, most importantly, badges on the outside to tell the world you’re a dog lover.
John Mendel, executive vice president of American Honda stated that “Cars are now chasing dogs.” Well, Mr. Mendel, I’m not sure that’s not a very good thing. Cars weigh more than dogs, and when they collide, 10 out of 10 times the dog loses.
John Mendel, executive vice president of American Honda stated that “Cars are now chasing dogs.” Well, Mr. Mendel, I’m not sure that’s not a very good thing. Cars weigh more than dogs, and when they collide, 10 out of 10 times the dog loses.
Trend Themes
1. Dog-friendly Suvs - Opportunity for automakers to create more pet-friendly features in SUVs, such as washable floors and canine-specific accessories.
2. Automotive Pet Accessories - Growing market for innovative pet accessories designed specifically for use in vehicles, such as cooling beds and non-spill water bowls.
3. Pet-inclusive Branding - Opportunity for car brands to appeal to pet owners by incorporating pet-themed branding, such as badges or decals, on their vehicles.
Industry Implications
1. Automotive - Automakers can tap into the pet market by developing features and accessories that cater to the needs of pet owners.
2. Pet Products - Opportunity for pet accessory manufacturers to expand their product offerings to include innovative automotive pet accessories.
3. Marketing and Branding - Brands can leverage the pet-friendly trend by incorporating pet-related branding elements into their marketing strategies to target pet owners.
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