Marketers Realize Homes Have More Pets Than Kids
A recent study showed that more households have pets than they do children. It makes logical sense then that people considering the pet-friendly features of a vehicle before making a big purchase. Just as parents check for safety features for their kids (child-locks, sufficient seat belts, windows that only go down halfway, etc.), they are looking for qualities to ensure maximum comfort for their pooches too.
DogCars.com is a special site dedicated to reviewing cars from a dog owner's perspective. The rating system is done in paws, making four-paws the highest quality.
The 2007 Dodge Nitro, for example, got three paws. "The Nitro has an innovative roll-out platform — the Load 'N Go — that allows you to load up without leaning over and in, which as all we boomers know is the prescription for a back injury. Once you're loaded up, the platform rolls easily back into the cargo bay. This is one of the niftiest features I've ever seen, and I immediately used it to load 50 pounds of dog food into the back (total capacity for the platform is 400 pounds, according to Dodge.) I lifted the box with my knees, set it on the platform and rolled the platform in. How cool — and safe — is that?"
"Other pet-friendly features include second-row seats that fold completely and easily flat, and recessed cup-holders that deter a paw in the latte," they reviewed. "Ground clearance is good enough for a turn down a bumpy road, but probably not for serious cruising to off-road dog-related events."
DogCars.com is a special site dedicated to reviewing cars from a dog owner's perspective. The rating system is done in paws, making four-paws the highest quality.
The 2007 Dodge Nitro, for example, got three paws. "The Nitro has an innovative roll-out platform — the Load 'N Go — that allows you to load up without leaning over and in, which as all we boomers know is the prescription for a back injury. Once you're loaded up, the platform rolls easily back into the cargo bay. This is one of the niftiest features I've ever seen, and I immediately used it to load 50 pounds of dog food into the back (total capacity for the platform is 400 pounds, according to Dodge.) I lifted the box with my knees, set it on the platform and rolled the platform in. How cool — and safe — is that?"
"Other pet-friendly features include second-row seats that fold completely and easily flat, and recessed cup-holders that deter a paw in the latte," they reviewed. "Ground clearance is good enough for a turn down a bumpy road, but probably not for serious cruising to off-road dog-related events."
Trend Themes
1. Pet-friendly Vehicles - The trend of pet-friendly vehicles is on the rise as more households prioritize their pets' comfort and safety in car purchases.
2. Dog-oriented Car Reviews - Review platforms such as DogCars.com provide dog owners with specialized reviews and ratings of vehicles based on pet-friendly features, presenting an opportunity for innovative marketing strategies.
3. Innovative Pet-focused Features - The demand for innovative features like roll-out platforms for easy loading and foldable second-row seats in vehicles caters to the needs of pet owners, allowing for disruptive advancements in car design.
Industry Implications
1. Automotive - The automotive industry can tap into the growing demand for pet-friendly vehicles by developing innovative features and marketing campaigns targeted at pet owners.
2. Online Review Platforms - The rise of dog-oriented car review platforms presents opportunities for the development of specialized online review platforms targeting various niche markets.
3. Pet Care - The pet care industry can explore partnerships with automotive companies to create pet-focused products and services that cater to the needs of pet owners on the go.
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