The Pepsi Refresh Project 'Do Good For The Gulf' Campaign
Joanne Lam — August 5, 2010 — Eco
References: gulf.refresheverything & fastcompany
With the Pepsi Refresh Project known for funding areas in need, their new 'Do Good For The Gulf' campaign is another addition to their efforts in aiding suffering communities.
Putting forth 1.3 million dollars towards new ideas in assisting oil spill clean-up, this 'Do Good For The Gulf' campaign gives you the option to vote for your favorite concepts on how to help. After the votes are tabulated, Pepsi will fund over 30 of these ideas in refreshing oil spill-devastated communities. Check out the featured website and vote for a good cause.
Putting forth 1.3 million dollars towards new ideas in assisting oil spill clean-up, this 'Do Good For The Gulf' campaign gives you the option to vote for your favorite concepts on how to help. After the votes are tabulated, Pepsi will fund over 30 of these ideas in refreshing oil spill-devastated communities. Check out the featured website and vote for a good cause.
Trend Themes
1. Social Impact Crowdfunding - Pepsi Refresh Project's 'Do Good For The Gulf' campaign illustrates how social impact crowdfunding can be utilized to fund areas in need.
2. Environmental Innovation - The clean-up of oil spills is an area ripe for environmental innovation, as demonstrated by the 'Do Good For The Gulf' campaign.
3. Community-driven Social Responsibility - The 'Do Good For The Gulf' campaign highlights the importance of community-driven social responsibility initiatives for businesses.
Industry Implications
1. Beverage Industry - The 'Do Good For The Gulf' campaign by Pepsi Refresh Project is a prime example of how beverage companies can incorporate social responsibility into their business models.
2. Environmental Cleanup Industry - The 'Do Good For The Gulf' campaign indicates the growth potential of the environmental cleanup industry and the need for innovation to improve it.
3. Social Entrepreneurship Industry - Pepsi Refresh Project demonstrates the role of social entrepreneurship in corporate social responsibility initiatives.
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