Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,626 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,126 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,126 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,626 cutting edge ideas.

Music Mixin' Grannies

Clean the Sky - Positive Eco Trends & Breakthroughs

Ruth Flowers is the 69-year-old DJ Granny

— March 6, 2010 — Pop Culture
Ruth Flowers is a DJ granny; at the age of 69, she discovered her talent for club music after falling in love with the energy and joy of the kids on the dance floor at her grandson’s birthday. She knew her calling was to become a DJ. At first it started as a joke, but Flowers realized she loved mixing different sounds and actually enjoyed electro music.

After four years of training with producer Aurelien Simon, and a fashion style all her own, Flowers is preparing to release her new single by spring. Recently, this DJ granny performed at the Cannes Film Festival, and has been tearing it up in Paris ever since!
Trend Themes
1. Elderly Entrepreneurship - Ruth Flowers's success as a DJ granny highlights the growing trend of elderly individuals finding new careers and pursuing entrepreneurial endeavors.
2. Inter-generational Connection - The story of Ruth Flowers demonstrates the increasing importance of bridging the generation gap and leveraging the unique experiences and talents of older individuals in innovative ways.
3. Fashionable Aging - With her distinctive fashion style, Ruth Flowers exemplifies the trend of older adults embracing bold and unconventional fashion choices, challenging stereotypes about aging.
Industry Implications
1. Entertainment - The success of DJ granny Ruth Flowers suggests opportunities for disruptive innovation in the entertainment industry by catering to older adults and promoting inter-generational experiences.
2. Fashion - Ruth Flowers's distinct fashion style opens up possibilities for disruptive innovation in the fashion industry by catering to the fashion preferences of older adults and challenging societal norms about aging.
3. Training and Education - The story of Ruth Flowers highlights the need for innovative training and education programs that empower older adults to pursue new career paths and explore their passions, creating opportunities for disruptive innovation in this industry.
4.3
Score
Popularity
Activity
Freshness