Bamboo Magazine — April 14, 2007 — Art & Design
References: blog.thesietch.org
If you're looking for a weekend DIY project, why not a solar powered electric car? It gets good mileage - infinity miles per gallon! A group of high school students helped build it. They weren't happy with the exterior design, so they (ironically) tweaked it to look like a Hummer.
Implications - The mass eco consciousness of today's consumers has created a stronger need for environmentally friendly products. Though companies are fulfilling this need, they aren't all meeting the green consumer's high standards. Thus, eco-conscious consumers are taking matters into their own hands by doing DIY eco projects and sharing instructions online. This is a great example of consumer-driven products.
Implications - The mass eco consciousness of today's consumers has created a stronger need for environmentally friendly products. Though companies are fulfilling this need, they aren't all meeting the green consumer's high standards. Thus, eco-conscious consumers are taking matters into their own hands by doing DIY eco projects and sharing instructions online. This is a great example of consumer-driven products.
Trend Themes
1. DIY Eco Projects - Eco-conscious consumers are taking matters into their own hands by doing DIY eco projects and sharing instructions online.
2. Consumer-driven Products - Consumers are driving the development of eco-friendly products by creating their own solutions and demanding higher standards from companies.
3. Mass Eco Consciousness - The growing concern for the environment has led to an increase in eco-conscious consumers seeking sustainable alternatives and solutions.
Industry Implications
1. Renewable Energy - The DIY solar powered electric car trend highlights the potential for disruptive innovation in the renewable energy industry.
2. Automotive - The DIY solar powered electric car trend presents an opportunity for disruptive innovation in the automotive industry, particularly in the development of eco-friendly vehicles.
3. Consumer Electronics - The rise of DIY eco projects opens up opportunities for disruptive innovation in the consumer electronics industry, as consumers seek to create their own sustainable and energy-efficient gadgets.
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