Nike Sportswear Bespoke Store Lets You Work With Designers
Rafael Srur Guarilha — February 7, 2009 — Fashion
References: nike & highsnobiety
Well beyond NikeiD.com, which was brought to consumers in 1999, Nike Sportswear Bespoke has taken personalization to the next level. This appointment-only venue allows you to work directly with Nike designers to create your ultimate shoe.
You can actually touch all the materials and parts of the sneaker in the process, but you can only see the design in the form of a printout. Your choice of materials includes premium full grain suede, nubuck and leathers, Italian full grain patent leather, premium denim, and reflective synthetic leathers.
Delivered to your home, your sneakers come in an individual dust bag and also with custom shoe trees. The gallery shows what you can do with a pair of Nike Air Force 1 shoes.
You can actually touch all the materials and parts of the sneaker in the process, but you can only see the design in the form of a printout. Your choice of materials includes premium full grain suede, nubuck and leathers, Italian full grain patent leather, premium denim, and reflective synthetic leathers.
Delivered to your home, your sneakers come in an individual dust bag and also with custom shoe trees. The gallery shows what you can do with a pair of Nike Air Force 1 shoes.
Trend Themes
1. Personalized Shoe Design - The trend of offering appointment-only shoe design services, similar to Nike Sportswear Bespoke, will continue to gain popularity among shoe retailers seeking to differentiate themselves in the market.
2. High-level Design Consultations - Incorporating high-level design consultations into a retail experience, as Nike Sportswear Bespoke does, will become a popular approach for companies looking to offer personalized, premium products.
3. Interactive Product Design - Interactive product design services, like those offered at Nike Sportswear Bespoke, will see an increase in demand as consumers seek unique, high-quality products and memorable shopping experiences.
Industry Implications
1. Sporting Goods - Sporting goods companies looking to offer personalized, premium products and differentiate themselves in the market should consider incorporating personalized shoe design consultation services into their retail experiences.
2. Luxury Fashion - Luxury fashion retailers can disrupt the market by incorporating high-level design consultations into their retail experiences, offering customers a truly unique, personalized shopping experience.
3. Retail - Retailers can differentiate themselves by offering interactive product design services, similar to Nike Sportswear Bespoke, and providing customers with a hands-on experience that allows them to customize and create their own unique products.
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