The Adopt a Snowman Pop-Up Shop Promoted Disney's Frozen
Laura McQuarrie — March 22, 2014 — Marketing
References: youtu.be & prexamples
Disney's 'Frozen' has become a huge hit for both kids and adults and if there's one thing you can count on Disney for, it's creating magic. This year, London was in serious need of some magic, as it was the first time in 12 years that it didn't get any snow during the winter. So, on the last day of the season, Disney decided to step in.
The 'Adopt a Snowman' pop-up shop was set up near Covent Garden, giving Londoners a chance to enjoy the last day of winter to the fullest. The shop was set up with a number of pre-dressed snowmen inspired by the loveable Olaf from Frozen, which people could take home with them.
Even though Frozen has been out for quite some time now, this was a brilliant way to remind people that it will be coming out on Blu-ray and DVD at the end of this month.
The 'Adopt a Snowman' pop-up shop was set up near Covent Garden, giving Londoners a chance to enjoy the last day of winter to the fullest. The shop was set up with a number of pre-dressed snowmen inspired by the loveable Olaf from Frozen, which people could take home with them.
Even though Frozen has been out for quite some time now, this was a brilliant way to remind people that it will be coming out on Blu-ray and DVD at the end of this month.
Trend Themes
1. Promotional Pop-up Shops - Businesses can create unique experiences through promotional pop-up shops to generate buzz around their products or services.
2. Brand Enthusiasm - Engaged customers can be excited about product releases, and this enthusiasm can be harnessed for promotional opportunities.
3. Physical Advertising - Physical advertisements and unique installations can act as a draw for customers and make a strong impression.
Industry Implications
1. Film and Entertainment - Brands in the entertainment industry can use physical advertising to engage customers and build excitement around upcoming releases.
2. Retail - Retailers can utilize pop-up shops to attract customers and create a unique shopping experience that encourages purchases.
3. Tourism and Hospitality - Businesses in tourism and hospitality can use interactive pop-up installations and experiences to showcase their offerings and draw in customers.
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