The Disney Parks App is Updated With Personalized Games and More
Jana Pijak — June 5, 2019 — Life-Stages
Disney's widely popular Play Disney Parks App has been updated to feature two new interactive games inspired by its Splash Mountain and Epcot’s World Showcase Walt Disney World Resort locations. "Guests can now play a series of mini-games themed to the thrilling log-flume adventure of Splash Mountain in Magic Kingdom and create personalized souvenirs as part of Kidcot Fun Stop at World Showcase in Epcot."
In addition to cutting down wait time while in line for various rides and attraction, the games also help players unlock fun freebies like collectible photo frames. In particular, World Showcase in Epcot guests can scan various spots within the park to collect special codes. Once accessed, the codes unlock collectible in-app frames that can add to photos taken during one's park adventure, adding an even more personal touch to visits.
In addition to cutting down wait time while in line for various rides and attraction, the games also help players unlock fun freebies like collectible photo frames. In particular, World Showcase in Epcot guests can scan various spots within the park to collect special codes. Once accessed, the codes unlock collectible in-app frames that can add to photos taken during one's park adventure, adding an even more personal touch to visits.
Trend Themes
1. Personalized Interactive Games - Disney updates its Play Disney Parks app with personalized interactive games inspired by park attractions.
2. Augmented Reality Scavenger Hunt - Disney introduces an augmented reality scavenger hunt feature on its Play Disney Parks app that lets guests collect special codes and unlock unique content.
3. Gamification of Theme Parks - Theme parks are integrating technology in their attractions and rides, creating opportunities for gamification and interactive experiences.
Industry Implications
1. Theme Parks and Attractions - Theme parks and attractions can incorporate interactive and personalized games into their offerings to enhance visitor experience.
2. Mobile Application Development - Mobile app developers can create custom gamified apps for theme parks and attractions to offer interactive and personalized experiences to visitors.
3. Entertainment and Media - The intersection of entertainment and technology creates various opportunities to offer personalized, media-rich experiences to the public that can be monetized through advertising revenue, sponsorships and ticket sales.
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