Gowalla & Disney Team Up to Check You into Space Mountain
Michael Hines — November 22, 2010 — Marketing
References: fastcompany
Starting next year, Disney and Gowalla will team up to provide location-based check-ins to every Disney park and resort in the U.S. The service will let Gowalla's 600,000+ subscribers check into Disney rides and attractions, earning them the soon-to-be-coveted Disney badges and pins.
The move is a good one for both Disney and Gowalla. Gowalla's subscriber base is increasing, and Disney has started to ride the location-based wave at just the right time. The Disney check-in service will be available via a Gowalla app and should be online in early 2011.
The move is a good one for both Disney and Gowalla. Gowalla's subscriber base is increasing, and Disney has started to ride the location-based wave at just the right time. The Disney check-in service will be available via a Gowalla app and should be online in early 2011.
Trend Themes
1. Location-based Check-ins - The trend of location-based check-ins is growing, offering opportunities for businesses to engage with customers in real-time and enhance their overall experience.
2. Partnerships in the Tech Industry - Collaborations between tech companies and established brands can lead to innovative solutions that leverage both their user bases and expertise.
3. Gamification in Tourism - By incorporating game-like elements such as badges and rewards, businesses in the tourism industry can create interactive experiences that engage and incentivize visitors.
Industry Implications
1. Hospitality - The hospitality industry can benefit from implementing location-based check-ins to provide personalized services and enhance guest experiences.
2. Technology - Tech companies can explore partnerships with established brands like Disney to create innovative location-based platforms that cater to specific industries.
3. Tourism - Gamification strategies can be employed by tourism businesses to attract and engage visitors by providing unique and rewarding experiences.
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