This Disney Commercial Features Several Home Videos
Jonathon Brown — February 21, 2013 — Life-Stages
References: youtu.be & adsoftheworld
This Disney commercial truly captures the magic of a child's joy. The ad is a compilation of home video style clips from several different families at the moment they tell their kids they are going to Disney Land in Paris.
One family tapes gift wrapping paper to the wall and tears it off to reveal the message "We're going to Disney Land." As the kids read the message, the excitement sets in and they start screaming. The commercial flips from one family to the next and the intensity of the children gets higher and higher.
This commercial is perfect for Disney Land because it truly captures the energy of children, which is what the theme park and Disney brand is all about. This ad also effectively presents this magic in an authentic, sincere way.
One family tapes gift wrapping paper to the wall and tears it off to reveal the message "We're going to Disney Land." As the kids read the message, the excitement sets in and they start screaming. The commercial flips from one family to the next and the intensity of the children gets higher and higher.
This commercial is perfect for Disney Land because it truly captures the energy of children, which is what the theme park and Disney brand is all about. This ad also effectively presents this magic in an authentic, sincere way.
Trend Themes
1. Authenticity in Advertising - Disney's use of authentic home videos in their commercial presents an opportunity for businesses to showcase genuine emotion and connect with consumers.
2. Family-focused Marketing - The focus on families in this Disney commercial highlights the opportunity for businesses to appeal to the emotions and values of family units in their marketing efforts.
3. Destination Marketing - This Disney commercial showcases the potential for businesses to promote a destination through emotional and impactful advertising.
Industry Implications
1. Theme Parks and Entertainment - Disney's use of heartwarming advertising is particularly effective for businesses in the theme park and entertainment industries.
2. Tourism and Travel - The use of emotional and authentic advertising presented in this Disney commercial lends itself well to businesses in the tourism and travel industries.
3. Consumer Goods and Retail - Businesses in the consumer goods and retail industries can learn from Disney's use of family-focused marketing to create advertising that appeals to the emotions and values of families.
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