JWT Paints Dangerous Situations on Vehicles for Ford Campaign
Shelby Lee Walsh — June 15, 2009 — Autos
References: adsoftheworld
These ads for Ford trucks by advertising agency JWT are simple, yet so effective. The main focus of the ad, according to the excerpt on Ads of the World, is to let consumers know that now their trucks come complete with a “monitoring system that tells you what happened with each truck in your fleet.”
This could be very useful in weeding out unsafe truck drivers or those who aren’t taking proper care of their vehicle.
This could be very useful in weeding out unsafe truck drivers or those who aren’t taking proper care of their vehicle.
Trend Themes
1. Fleet Monitoring Systems - Opportunity to innovate on monitoring systems that optimize fleet management and ensure safe driving practices.
2. Branded Vehicle Ads - Opportunity to create creative and effective visual advertising campaigns for vehicles.
3. Safety in Transportation - Opportunity to develop innovative safety solutions for transportation, particularly in the trucking industry.
Industry Implications
1. Automotive - Opportunity to integrate new monitoring systems and create innovative safety measures in the production of vehicles.
2. Advertising - Opportunity to create effective visual advertising campaigns for vehicles that can be used as dual purpose vehicles for promotion and utility.
3. Transportation and Logistics - Opportunity to improve fleet management and road safety through the development of new safety technologies and monitoring systems.
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