The 'Dirty Dozen Cheat Sheet' Helps you Buy Organic
Venessa Fisher — April 24, 2010 — Eco
References: mypapercrane & coolhunting
It has been a longtime predicament for many as to whether or not to spend that extra cash on organic produce or not. Well, look no further than the 'Dirty Dozen Cheat Sheet' for a little help in that department.
Designed by Heidi Kenney, this cute and downloadable credit card-sized guide separates 27 common fruits and veggies into two categories: those with low pesticide content and those without. Kenney also uses kawaii-style illustrations based on the Environment Working Group’s extensive list.
Designed by Heidi Kenney, this cute and downloadable credit card-sized guide separates 27 common fruits and veggies into two categories: those with low pesticide content and those without. Kenney also uses kawaii-style illustrations based on the Environment Working Group’s extensive list.
Trend Themes
1. Organic Simplification - The simplified approach can be applied to other areas of consumer decision making, creating opportunities for businesses to offer easy-to-use guides and resources to help simplify the often complicated world of organic buying.
2. Personalized Guides - Personalized guides that cater to individual health needs could offer businesses in the wellness industry an opportunity to provide innovative services and products.
3. Kawaii Marketing - The use of kawaii-style illustrations could be a disruptive innovation opportunity for companies looking to market their products to a younger, style-conscious demographic.
Industry Implications
1. Grocery Retail - Grocery retailers could offer their customers similar palm-sized guides for easy reference, or leverage technology to offer personalized guides based on their customers' shopping history.
2. Wellness - Wellness companies could develop personalized guides for healthy eating based on customers' unique health profiles, or offer subscription services that deliver tailored groceries to their doorsteps.
3. Marketing and Advertising - Companies in marketing and advertising could target younger, style-conscious audiences by using kawaii-style illustrations in their campaigns to capture their attention and build brand loyalty.
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