DreamCloud's Signature Mattresses Embody Accessible Luxury
Jana Pijak — May 17, 2018 — Art & Design
References: dreamcloudsleep
DreamCloud is a new luxury-minded digital mattress brand offering the first ever 15-inch direct-to-consumer mattress sold exclusively online The company's mattresses are affordable -- ranging from $1,074 for a Full size to $1,499 for a classic King -- without skipping out on quality materials.
The brand's mattresses boast an 8-Layer System which consists of a breathable TrueTuftedTM Cashmere Blend Top, cooling Gel Infused Memory Foam and Super Soft Quilted Memory Foam that conform to a user's body to ensure a maximum level of comfort. Additionally, a hypoallergenic Supreme Natural Latex, DreamPlush Supporting Memory Foam and Super Dense Super Soft Memory Foam are added for back alignment. Lastly Patent-Pending “Best Rest” Coils offer increased support while a High Density Super Soft Memory Foam layer acts as added cushioning.
In addition to its premium products and accessible pricing, DreamCloud goes one step further, offering a risk-free 365 Night Home Trial for buyers, and offers an Everlong Warranty that allows owners to recondition and clean their mattress when needed.
The brand's mattresses boast an 8-Layer System which consists of a breathable TrueTuftedTM Cashmere Blend Top, cooling Gel Infused Memory Foam and Super Soft Quilted Memory Foam that conform to a user's body to ensure a maximum level of comfort. Additionally, a hypoallergenic Supreme Natural Latex, DreamPlush Supporting Memory Foam and Super Dense Super Soft Memory Foam are added for back alignment. Lastly Patent-Pending “Best Rest” Coils offer increased support while a High Density Super Soft Memory Foam layer acts as added cushioning.
In addition to its premium products and accessible pricing, DreamCloud goes one step further, offering a risk-free 365 Night Home Trial for buyers, and offers an Everlong Warranty that allows owners to recondition and clean their mattress when needed.
Trend Themes
1. Affordable Luxury Mattresses - The trend of offering premium-quality mattresses at affordable prices is disrupting the traditional luxury mattress industry and creating opportunities for direct-to-consumer brands like DreamCloud.
2. Digital-first Mattress Sales - The trend of selling mattresses exclusively online is disrupting brick-and-mortar retail and creating opportunities for digital-first mattress brands like DreamCloud.
3. Risk-free Trials and Warranties - The trend of offering extended risk-free trials and warranties is disrupting the mattress industry and creating opportunities for brands like DreamCloud to build trust and loyalty with their customers.
Industry Implications
1. Mattress Manufacturing - The rise of direct-to-consumer mattress brands like DreamCloud is disrupting the traditional mattress manufacturing industry and creating opportunities for companies to innovate their supply chain and manufacturing processes.
2. E-commerce - The trend of selling mattresses exclusively online is disrupting the traditional retail industry and creating opportunities for e-commerce companies to expand into the home goods and furniture markets.
3. Home Goods and Furniture - The disruption caused by digital-first mattress brands like DreamCloud is creating opportunities for home goods and furniture manufacturers to innovate their product offerings and customer service experiences.
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