The Diptyque 'Impossible Bouquet' Collection Includes Six Scents
Michael Hemsworth — March 28, 2020 — Marketing
References: diptyqueparis & hypebeast
The Diptyque 'Impossible Bouquet' Collection is a new range of floral scents from the France-based brand that are each meant to evoke imagery of nature scenes. The collection consists of six fragrances in total including Eau Rose, Do Son, Eau Mohéil, Eau des Sens, L'Ombre dans l'Eau and Olène, which all draw inspiration from the natural world.
The fragrances have been unveiled through a new campaign created by digital florist Bas Meeuws who interpreted each of the scents to create lavish bouquets that combine all the various notes wearers can expect to experience.
The Diptyque 'Impossible Bouquet' Collection is priced at $140 per 100ml bottle, but is only available as a limited-edition offering that won't be around for long.
Image Credit: Diptyque
The fragrances have been unveiled through a new campaign created by digital florist Bas Meeuws who interpreted each of the scents to create lavish bouquets that combine all the various notes wearers can expect to experience.
The Diptyque 'Impossible Bouquet' Collection is priced at $140 per 100ml bottle, but is only available as a limited-edition offering that won't be around for long.
Image Credit: Diptyque
Trend Themes
1. Floral Fragrance - Disruptive Innovation Opportunity: Develop sustainable and eco-friendly floral fragrances using natural ingredients and biodegradable packaging.
2. Nature-inspired Scents - Disruptive Innovation Opportunity: Use advanced scent technology to replicate and enhance the natural fragrances found in different landscapes and create immersive sensory experiences.
3. 'impossible Bouquet' Collection - Disruptive Innovation Opportunity: Explore the concept of customizable fragrance collections, allowing customers to mix and match scents to create their unique perfume combinations.
Industry Implications
1. Fragrance - Disruptive Innovation Opportunity: Integrate AI and machine learning to analyze consumer data and preferences to create personalized fragrances that cater to individual tastes.
2. Floral Arrangements - Disruptive Innovation Opportunity: Combine traditional floral arrangements with augmented reality (AR) technology to create virtual bouquets that can be experienced digitally.
3. Luxury Goods - Disruptive Innovation Opportunity: Leverage blockchain technology to ensure the authenticity and provenance of luxury fragrances, offering consumers transparency and trust.
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