The Dior SS 2011 Campaign Heads Back to the 60s
Kamal Musharbash — January 7, 2011 — Marketing
References: dior & absinthrill.blogspot
Model Karlie Kloss was photographed in a vintage appeal for the Dior SS 2011 advertising campaign shot by Steven Meisel. Everything screams vintage 60s in the shoot -- from the hairstyle, to the camera filter and the outfits.
Chief designer John Galliano's vision for Christian Dior always remains consistent, by giving a vintage aspect to the modernized fashion house. The Dior SS 2011 collection itself is quite 60s, but with a bit of 21st century style.
Chief designer John Galliano's vision for Christian Dior always remains consistent, by giving a vintage aspect to the modernized fashion house. The Dior SS 2011 collection itself is quite 60s, but with a bit of 21st century style.
Trend Themes
1. Vintage Fashion - Opportunity for fashion brands to incorporate vintage styles and appeal to consumers' nostalgia.
2. Retro Advertising - Opportunity for marketers to create retro-themed campaigns and reach target audiences through nostalgia marketing.
3. Timeless Design - Opportunity for designers to incorporate classic elements into modern designs and create a new trend of timeless fashion.
Industry Implications
1. Fashion - Fashion brands can create new collections inspired by vintage trends and appeal to consumers' desire for nostalgia.
2. Advertising - Advertising agencies can create retro-themed campaigns that tap into consumers' emotions and create brand loyalty through nostalgia marketing.
3. Design - Designers can incorporate classic elements into modern designs to create a timeless fashion trend and appeal to consumers' desire for vintage style.
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