"Dior Eyes" Christian Dior Contact Lenses
Ryan Hinkson — June 28, 2010 — Marketing
References: lifeandgossip & luxuo
They say "beauty is in the eye of the beholder," well now luxury contacts will be in the eye of anyone who can afford them. The 'Dior Eyes' Christian Dior contact lenses feature the CD logo surrounded by either a black, gold or glitter-colored iris.
Now when you take those Dior sunglasses off, you can still reveal your allegiance to the iconic brand. The Dior Eyes Christian Dior contact lenses are now available in Europe and selling for $100 to $150.
Now when you take those Dior sunglasses off, you can still reveal your allegiance to the iconic brand. The Dior Eyes Christian Dior contact lenses are now available in Europe and selling for $100 to $150.
Trend Themes
1. Luxury Contacts - There is an untapped market for luxury contacts that can cater to individuals who want to express their personal style through their eye wear.
2. Branded Eye Wear - More luxury brands can explore creating branded contact lenses that can appeal to consumers who are looking for unique eye wear that is different from mainstream options.
3. Fashionable Eye Care - There is an opportunity for designers to incorporate fashion in eye care, creating a new wave of stylish and luxury contacts that cater to individuals who want to make a fashion statement while promoting eye health.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can delve into the eye care industry and create luxury contact lenses that cater to their clientele.
2. Vision Care - Vision care companies can explore introducing more innovative and stylish contact lenses that cater to individual preferences and fashion styles.
3. Cosmetics - Cosmetics brands can incorporate contact lenses in their product line, creating a new category of cosmetic eye wear that can serve both practical and aesthetic purposes.
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