The Dinosaur Jr. Nike SB Zoom Channels the 90's Alternative Scene
Robyn Currie — March 28, 2010 — Fashion
References: nike & freshnessmag
Remember when the band Dinosaur Jr. was the latest and greatest thing on the alternative scene? No? Oh, that would be because I am old. Anyway, the Dinosaur Jr. Nike SB Zoom sneakers are here, and everyone is surprised by this collaboration.
The last people I would have ever suspected to make a great shoe with Nike was Dinosaur Jr. But alas, the sparkly purple and green kicks exist, and they are not too shabby. Check out the Dinosaur Jr. Nike SB Zoom in the gallery.
The last people I would have ever suspected to make a great shoe with Nike was Dinosaur Jr. But alas, the sparkly purple and green kicks exist, and they are not too shabby. Check out the Dinosaur Jr. Nike SB Zoom in the gallery.
Trend Themes
1. 90s-inspired Fashion - Brands can capitalize on nostalgia by creating products inspired by iconic 90s fashion trends.
2. Collaborative Designs - Collaborating with unexpected partners can lead to innovative, unique products and attract new customer segments.
3. Alternative Scene Resurgence - The revival of alternative music from the 90s is creating opportunities for brands to tap into this subculture and create related products.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can create and market clothing and accessories inspired by the grunge and alternative scenes of the 90s.
2. Athletic Footwear - Collaborations between athletic footwear companies and unexpected partners can result in unique, limited edition sneakers that appeal to both sneakerheads and fans of the collaborating partner.
3. Music Merchandise - Alternative music merchandise, including limited edition sneakers like the Dinosaur Jr. Nike SB Zoom, can appeal to fans and collectors and generate buzz for both the collaborating bands and the footwear companies.
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