'Nibble+squeak' Aims to Simplify the Process of Dining with Kids
Laura McQuarrie — February 8, 2018 — Life-Stages
References: nibbleandsqueak & fastcompany
As much as it is nice to enjoy quality time with one's family over a meal, dining with kids can be a less-than-enjoyable experience for parents. Nibble+squeak has emerged as a dining club for parents with young ones that hosts events at restaurants in major cities like London and New York.
The family-friendly events for babies, toddlers, young children and their caretakers are geared towards providing a comfortable experience that accounts for everything from stroller storage to play areas for distracted kids.
Some of the upcoming events that Nibble+squeak will be hosting include an experience at Red Rooster in Harlem, as well as Cakes & Ale in Marietta, Georgia. As these events are hosted at a variety of different restaurants across the United States and overseas, the prices of both adult and child meals vary from venue to venue.
The family-friendly events for babies, toddlers, young children and their caretakers are geared towards providing a comfortable experience that accounts for everything from stroller storage to play areas for distracted kids.
Some of the upcoming events that Nibble+squeak will be hosting include an experience at Red Rooster in Harlem, as well as Cakes & Ale in Marietta, Georgia. As these events are hosted at a variety of different restaurants across the United States and overseas, the prices of both adult and child meals vary from venue to venue.
Trend Themes
1. Family-friendly Dining - The trend of family-friendly dining clubs like Nibble+squeak presents an opportunity for restaurants to cater to parents with young children and create a more enjoyable dining experience for families.
2. Event-based Dining - The rise of event-based dining clubs, such as Nibble+squeak, opens up new opportunities for restaurants to attract a targeted audience and create unique dining experiences centered around a specific theme or group.
3. Catering to Caretakers - The trend of dining clubs focusing on providing a comfortable experience for caretakers and young children offers a potential opportunity for businesses to tap into a niche market and develop innovative services and amenities that meet the specific needs of this demographic.
Industry Implications
1. Restaurant Industry - The restaurant industry can leverage the trend of parental dining clubs to attract more families with young children and differentiate themselves in a competitive market by offering family-friendly services and events.
2. Event Planning Industry - The event planning industry can cater to the growing demand for event-based dining clubs by offering specialized planning services that help restaurants host unique and engaging experiences for specific target audiences.
3. Childcare Industry - The childcare industry can explore partnerships with dining clubs like Nibble+squeak to offer on-site childcare services during events, providing an added convenience for parents and enhancing the overall dining experience for families.
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