CONSTRVCT Enables You to Put High-Quality Images On Garments
Katherinev123 — August 26, 2012 — Business
References: kickstarter & springwise
Customization and interactivity continue to be a growing directions in fashion design and now the startup CONSTRVCT, which was funded via Kickstarter, is offering customers to ability to create custom digitally printed fashion using high-quality images of their choice.
With CONSTRVCT, users can turn their photos and images into unique, custom apparel. A person just has to upload the photo he or she wants on the garment and use the virtual editor to place the image on the item. Then, the item is physically created via a fabric printer in a New York-based workshop.
The company offers sleeveless, short sleeve and one-shouldered dresses, as well as tees, to be printed, and all garments are made from organic double-knit jersey fabric. Prices range from $95 for a shirt to $199 for a dress.
With CONSTRVCT, users can turn their photos and images into unique, custom apparel. A person just has to upload the photo he or she wants on the garment and use the virtual editor to place the image on the item. Then, the item is physically created via a fabric printer in a New York-based workshop.
The company offers sleeveless, short sleeve and one-shouldered dresses, as well as tees, to be printed, and all garments are made from organic double-knit jersey fabric. Prices range from $95 for a shirt to $199 for a dress.
Trend Themes
1. Custom Digitally Printed Fashion - CONSTRVCT allows users to create custom apparel by digitally printing high-quality images onto garments.
2. Customization and Interactivity in Fashion - The trend of customization and interactivity is growing in the fashion industry, with CONSTRVCT offering a unique way for customers to personalize their clothing.
3. Personalized Apparel Manufacturing - CONSTRVCT exemplifies the disruptive innovation opportunity of personalized apparel manufacturing, where customers can turn their own photos into one-of-a-kind garments.
Industry Implications
1. Fashion Design - CONSTRVCT's custom digitally printed fashion presents a disruptive innovation opportunity for the fashion design industry to explore new interactive and customizable clothing options.
2. Textile Manufacturing - The textile manufacturing industry can leverage the trend of custom digitally printed fashion by developing advanced fabric printing technologies and processes to meet the growing demand for personalized garments.
3. E-commerce and Retail - The e-commerce and retail industry can tap into the trend of customization and interactivity in fashion by offering platforms and services that enable customers to easily create and purchase personalized clothing like those offered by CONSTRVCT.
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