The Digital Media Summit Addressed Virality, Millennials and More
Meghan Young — May 14, 2015 — Tech
References: digitalmediasummit
This year's Digital Media Summit, which took place in Toronto, Canada, touched on many hot topics surrounding the industry including viral success, millennials and customer service. Connecting the audience with media and brand specialists, they were able to glean a better understanding of digital media strategies through real-world examples and experiences.
From keynotes to panels, the 2015 Digital Media Summit was filled with engaging content from the likes of John McCauley of Maple Leaf Sports and Entertainment Inc. MLSE, Tatiana Simonian of Nielsen Entertainment and Brian Solis of Alimeter Group. With networking sessions spread throughout the one day event, entrepreneurs, venture capitalists, media and more were able to connect over a shared interest to better flesh out the ideas shared throughout.
A must-attend conference, the Digital Media Summit helps keep people aware of all the latest tools at their disposal when running a business and connecting with consumers.
From keynotes to panels, the 2015 Digital Media Summit was filled with engaging content from the likes of John McCauley of Maple Leaf Sports and Entertainment Inc. MLSE, Tatiana Simonian of Nielsen Entertainment and Brian Solis of Alimeter Group. With networking sessions spread throughout the one day event, entrepreneurs, venture capitalists, media and more were able to connect over a shared interest to better flesh out the ideas shared throughout.
A must-attend conference, the Digital Media Summit helps keep people aware of all the latest tools at their disposal when running a business and connecting with consumers.
Trend Themes
1. Viral Marketing Strategies - The Digital Media Summit discussed successful examples of viral campaigns, presenting an opportunity for businesses to improve their marketing strategies.
2. Millennial Consumer Trends - The Summit delved into the habits and characteristics of millennial consumers, offering businesses valuable insights about how to engage with this group.
3. Customer Service in Digital Media - The Digital Media Summit highlighted the importance of customer service and its impact on brand loyalty, sparking potential opportunities for innovation in digital customer service solutions.
Industry Implications
1. Marketing and Advertising - The discussions at the Digital Media Summit on viral marketing and millennial consumer trends can help companies in the marketing and advertising industry stay ahead of the curve.
2. Sports and Entertainment - The insights shared by John McCauley of Maple Leaf Sports and Entertainment Inc. MLSE at the summit may encourage growth and innovation in the sports and entertainment industry.
3. Customer Service Technology - The focus on customer service at the Digital Media Summit presents an opportunity for companies in the tech industry to create innovative solutions to improve customer experiences online.
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