Ksenia Schnaider's Digital Dress Builder Makes Consumers the Tailor
Ksenia Schnaider — May 26, 2015 — Fashion
References: custom.kseniaschnaider
In today's digital age, online services for customizing clothes are gaining more and more popularity and this digital dress builder is proof of that. European studio Ksenia Schnaider has taken the idea of such a service to a higher level. Created by prominent Russian graphic designer Anton Schnaider on a new publishing platform called Readymag, this service allows users to create up to 810 unique versions of a classic Ksenia Schnaider dress.
The service allows users to select a silhouette, length, fabric, collar and sleeve style, and choose from 12 original glitched floral prints, or three plain colors. In a few clicks, you get your own Ksenia Schnaider dress tailored (using manual techniques), and then delivered to your door, no matter where in the world you live.
There are no worries about sizes -- the dresses designed are made considering an individual's measurements and body type peculiarities, so the approach is truly personal.
The service allows users to select a silhouette, length, fabric, collar and sleeve style, and choose from 12 original glitched floral prints, or three plain colors. In a few clicks, you get your own Ksenia Schnaider dress tailored (using manual techniques), and then delivered to your door, no matter where in the world you live.
There are no worries about sizes -- the dresses designed are made considering an individual's measurements and body type peculiarities, so the approach is truly personal.
Trend Themes
1. Online Customization Services - The popularity of online services for customizing clothes is on the rise, creating opportunities for businesses to develop innovative platforms.
2. Digital Dress Builders - Digital dress builders, like Ksenia Schnaider's platform, are revolutionizing the way consumers engage with fashion by allowing them to design unique garments.
3. Personalized Apparel Manufacturing - The trend of personalized apparel manufacturing, where garments are tailored to individual measurements and body types, presents disruptive opportunities for the fashion industry.
Industry Implications
1. Fashion E-commerce - The fashion e-commerce industry can leverage dress customization platforms to enhance the online shopping experience and offer unique products to customers.
2. Apparel Manufacturing - Apparel manufacturers can explore innovative techniques and technologies that enable efficient and personalized production processes to cater to the demand for customized garments.
3. Graphic Design and Publishing - The graphic design and publishing industry can create intuitive and user-friendly digital platforms that empower users to customize various products, expanding their market potential.
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