The Digital Destruction Watch Seems to Break to Make Way for the New
Amelia Roblin — May 7, 2013 — Fashion
References: ckie & yankodesign
Technological progress is symbolized in the Digital Destruction Watch, embodying both old and new time-telling conventions and demonstrating that the latter is overcoming the former. Ross McBride's design is modeled after an elegant timepiece from earlier last century; however, its most notable feature is a literal break in the familiar analog format.
Sold by CKIE, the digital watch incorporates what looks to have been a full white face with the numbers 1 through 12 around its perimeter and small markings arranged between them. Quite unexpectedly, the middle of the dial appears to have been shattered and the hour and minute hands have been displaced to the sides of the Digital Destruction Watch. Visible through this hole is a 24-hour digital clock that's more easily readable to the younger generations.
Sold by CKIE, the digital watch incorporates what looks to have been a full white face with the numbers 1 through 12 around its perimeter and small markings arranged between them. Quite unexpectedly, the middle of the dial appears to have been shattered and the hour and minute hands have been displaced to the sides of the Digital Destruction Watch. Visible through this hole is a 24-hour digital clock that's more easily readable to the younger generations.
Trend Themes
1. Digital Destruction Watches - Disruptive innovation opportunity: Combine traditional analog timekeeping with digital displays to create a visually striking and technologically advanced watch.
2. Technological Progress in Time-telling - Disruptive innovation opportunity: Explore how new technologies can reshape the way we perceive and interact with time.
3. Hybrid Timepiece Designs - Disruptive innovation opportunity: Combine retro aesthetics with modern functionalities to appeal to both traditional and tech-savvy consumers.
Industry Implications
1. Watchmaking - Disruptive innovation opportunity: Integrate digital elements into traditional watchmaking techniques to create innovative timepieces.
2. Fashion Accessories - Disruptive innovation opportunity: Create unique and eye-catching accessories that blend vintage charm with contemporary technology.
3. Technology Gadgets - Disruptive innovation opportunity: Develop new digital gadgets that challenge traditional notions of timekeeping and offer a futuristic user experience.
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