The IKEA Cardboard Digital Camera is Debuted at Milan Design Week
Anne Giesen — April 26, 2012 — Marketing
References: gizmodo.it & geeky-gadgets
The Swedish company handed out these inventive, but simply designed IKEA Digital Cardboard Cameras -- which bear the unmistakable IKEA look -- in press packs during the Milan Design Week. The cardboard camera is powered by two AA-batteries that are visible, but integrated very well into the design.
It has an internal memory card that holds up to 40 photos and is equipped with a viewfinder instead of a LCD screen. From in between the cardboard you're able to pop a small USB connector, which makes it very easy to empty your camera and see the results on a computer.
Since the digital cardboard cameras were a big hit in Milan, IKEA is now thinking of making the cameras available in its stores.
It has an internal memory card that holds up to 40 photos and is equipped with a viewfinder instead of a LCD screen. From in between the cardboard you're able to pop a small USB connector, which makes it very easy to empty your camera and see the results on a computer.
Since the digital cardboard cameras were a big hit in Milan, IKEA is now thinking of making the cameras available in its stores.
Trend Themes
1. Cardboard Camera Revolution - Innovative camera design using cardboard as a primary manufacturing material and fewer electronic components.
2. Low Cost Photography - Affordable and accessible photography for everyone, without compromising the quality.
3. Sustainable Photography - Eco-friendly photography with recyclable and biodegradable materials.
Industry Implications
1. Retail - Incorporating eco-friendly design for providing low cost solutions in photography industry.
2. Technology - Exploring the cardboard camera as a primary medium for independent photography, journalism, and art.
3. Advertising - Creating new opportunities for immersive branded experiences without breaking the bank.
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